腾讯近日宣布，旗下的微信平台将引进King公司手游《糖果粉碎传奇》。这个公告并不是《糖果粉碎传奇》在中国登场的标志，这款游戏之前就可以通过苹果商店进行下载，但是由于 iPhone 和iPads 在中国市场的渗透率并不高，因而这款游戏在中国所有手游的收入排行榜中仅仅排到第65位。

King通过将《糖果粉碎传奇》引进到微信平台，通过这个占据中国手游30%市场份额的渠道平台，来吸引数以百万的中国新玩家。

社交!还是社交!

《糖果粉碎传奇》登陆微信平台的另外一个战略意义在于：facebook遭遇完全封锁，而借助微信平台或可打开其在中国市场的社交脉门，通过社交这一元素增强游戏自身的黏性。

据悉，《糖果粉碎传奇》之前的社交元素建立在玩家向facebook好友求助来获得额外的游戏生命次数。而facebook在大陆遭遇封杀，因而，通过求助微信好友来获得额外游戏次数便成为King公司接下来的战略目标。

可以说，中国市场赋予了King公司的新的商业机会。如果成功打入微信平台，借助微信强大的社交功能，《糖果粉碎传奇》的全球收益或将跨上一个新的台阶。

原文：Candy Crush makes move on China via Tencent’s WeChat platform

Tencent Holdings has announced that it will bring King’s successful mobile puzzler Candy Crush Sagato its WeChat mobile messaging platform.

The announcement does not mark the Chinese debut of Candy Crush, however, as it’s already available in China via the App Store - but due to the limited penetration of iPhone and iPads in China, Candy Crush only ranks as the 65th highest grossing game in the country.

Bringing Candy Crush to the more widespread WeChat platform - which has designs on cornering 30 percent of China’s mobile market share - will attract millions of new players to King’s flagship title.

Going social

The launch of Candy Crush on WeChat might allow King to sidestep the social media hurdle waiting for it in China - a country where Facebook is officially blocked.

This firewalling presents a major issue for King with Candy Crush, as it prevents players from sending out requests for new lives to friends via social media. Integrating through WeChat might enable Candy Crush players to send out these requests and thus keep them engaged and playing.

Finally, China also represents a new business opportunity for King - which recently suffered a sour start to its IPO on the New York Stock Exchange.